What to Do After You Push Publish on a Sponsored Post

You landed a sponsored post that you are excited about.

You crafted amazing sponsored content – a personal story, and original photo and just the right amount of passion.

Sponsored post - now what - Business 2 Blogger

Now what?

There are two equally important components to what comes next.  Today we will tackle the post promotion and next week the discussion will be about interacting with your sweet sponsor that entrusted you with their product/service/story.

Time to Promote!

The first thing you will want to do is let the world know that you have this quality content on your blog.  Some content is more appropriate to share on certain channels, so don’t feel like you need to push this where it won’t do well.  The fit should be easier than you might originally think since you have only taken on projects that fit your blog.

This is where scheduling has been a life saver for me.  After a sponsored post is published, I will sit down and schedule out all the amplification of that post RIGHT THEN.  There are two reasons for this:

  1. I want to make sure I do everything I promised…and more.
  2. It helps me make sure I am fulfilling all the requirements of the post – the proper hashtag, the mention that is is sponsored, etc.

In most cases, it looks like this:

  • I post a photo with a link and a blurb to my FB page.
  • I post it as a link with a chatty intro to G+.
  • The next thing would be to pin it to my Kids Activities Blog Pinterest board and then schedule a few more pins through ViralTag to appropriate boards over the next week – I usually space them out with at least a day or two.
  • Then on to Twitter – the first tweet is sent out and then I create several variations on that tweet to send out over the next week.  Most sponsored content gets around 7 tweets at different times of days and covering different subjects mentioned within the post.
  • If it is an Instagram fit, then I will grab one of the photos I took earlier when creating the post and announce it with a silly blurb.
  • Make a plan to link it to appropriate linky parties {if it fits…don’t spam your fellow bloggers}.  If you are hosting a giveaway, linking to giveaway places is a great strategy to get more entries.

Some things you might consider for the next sponsored post:

  • When I am concerned that a post might not go over as well as I expect on FB, I might add a little bit of money in the cost of sponsorship to boost that post on FB.
  • Always, always, always THINK about Pinterest when writing your post, if you will be promoting it there.  You are going to want at least one amazing photo or photo collage that is a bit {or a lot} longer than it is wide.
  • Take a picture of one of your steps or a mishap on your phone so you have something unique to post to Instagram.

Just like your sponsored post, you really want to craft an original and comprehensive plan of promotion.  But don’t take a nap just yet, the most important step of communicating with your sponsor will be discussed next week…

Written by: Holly Categorized: Sponsored Posts